Ok. I had a few concepts out but we narrowed down on just this one as Tad had advised me on it. Anyway I am also happy with this concept.
So the idea is there is this guy with some "telekinetic" powers walking in a supermarket and he start using his power to pick up his groceries. Suddenly he could not move this can of Milo powder (or some other product). Then we zoom in to the product and this tag line appear "With free 250g, its heavier than you thought." So basically its like a tvc for the product.
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